Cool 2012 marketing in a Brazilian subway

2012 must be a fun movie to market. Columbia don’t have to satisfy a fanbase or photoshop peoples body parts, as their only focus is scare the crap out of people in the hope they go and see a disaster movie about the end of the world. Most of the posters we have seen for the film have featured drowning cities and falling landmarks, which were eye catching enough in there average form, however from the image above you can see the marketing folks went a little bit further to promote the film in a Brazilian subway.

If only they covered the ceiling too. That would really get peoples attention!

[via adsoftheworld]