The Cloverfield machine just doesn’t stop rolling.
A few days ago, the viral website for the film, Tagruoto.jp, released a press release regarding an event that happened at one of their oil stations out at sea:
There has been an altercation at the Chaui Station. Although details are limited at present time, be assured that Tagruato is taking every measure necessary to ensure the safety and well being of all staff and crew. Specialty teams have been deployed, and are working aggressively to restore harmony at the site.
The cause of the problem is currently being investigated, although it is suspected that an eco-terror cell is responsible for the disturbance.
We have top investigators on our side. Everything will be resolved shortly, and all problems will be fixed. If you have any questions, please contact us at +81-3-5403-6318 for further instructions.
Not only that, but various ‘news reports’ from all over the globe have sprung up on the Internet. In true Cloverfield style, home video footage was taken, showing the Chaui Station collapsing into the ocean, and a large, dark shape below it. The ‘shape’ is believed to be an oil spill, we us folks at home know the truth.
The report has shown up in various languages, but you can check out the English version by clicking here.
Not only did that little incident happen, but this viral campaign is taking itself a step further. Not only can you view all these different events online, but this next one, you can actually attend.
That’s right, folks. If you live in the New York City area, you can actually GO to the surprise going away party for Rob, the lead character in the film.
“Cloverfield and Myspace are throwing a surprise party for Rob in New York City!
Join us next Thursday night, January 17th for a send off for our buddy Rob, he’s moving to Japan! There will be drinks, dancing, and tons of cool people. It will be a party to remember!
We’re randomly picking 200 people to join us for a big Cloverfield celebration in the Lower East Side. Befriend Cloverfield on MySpace and RSVP to the party to be entered into the drawing. It’s going to be a blast!”
That, my friends, is some damn cool marketing. Can we expect the monster himself to show up? At the very least, the lucky folks chosen will be getting a private screening.
Check out Cloverfield on MySpace to RSVP!