The last superhero of the year, Captain America: The First Avenger, triumphed at the box office showing once again, if you make it good, people will come (also advertise the heck out of it). This first avenger was the last flick leading into next year’s The Avengers (stay for the Captain end credits) and I must say it got me really pumped for that movie. While Captain was first, Potter found himself in second place after a rather steep drop, but more of this after the break.
With $65 million, Captain America: The First Avenger had the 2nd best superhero opening of the year (Thor grossed $65.7 million, he is also in The Avengers) and among other avengers, he ranked under both Iron Man 1 and 2 but above The Incredible Hulk‘s $55.4 million opening. So with all these big budget commercials behind, next May we’ll finally find out if Marvel’s experiment will work the way they planned. But seriously, how could it not, The Avengers is going to be huge, maybe not like 1 billion worldwide huge, but still big enough to hopefully spawn more sequels, keeping busy the fantastic cast they got together, Robert Downey Jr. , Chris Hemsworth, Chris Evans, Jeremy Renner, Mark Ruffalo, Scarlett Johansson and Samuel L. Jackson.
Harry Potter and the Deathly Hallows Part 2 was 2nd with a 72% drop from last weekend, grossing $47.4 million. Now you might think 72% is terrible, but considering the ridiculously high opening weekend and the notoriously frontloaded nature of the Harry Potter movies, Deathly Hallows Part 2 is actually performing on par with past summer entries in the series. So fear not, with $273.5 million in 10 days this is still the 2nd fastest grosser of all time (The Dark Knight had $313.7 million after 10 days) and well on track to finish north of $360 million in North America, a new Potter high. It’s going to be an epic battle between Harry Potter and the Deathly Hallows Part 2 and Transformers: Dark of the Moon. The prize? With nothing else big enough coming in the next months (and yes, I know Twilight will be huge, but trust me, it won’t be $350+ million huge), one of these two will become the number one movie of the year in North America.
In 3rd place Friends with Benefits opened with $18.6 million. For Justin Timberlake this is lower then his other R-rated comedy released this year, Bad Teacher ($31.6 million opening), while for Mila Kunis Friends played similarly to her 2008 R-rated comedy, Forgetting Sarah Marshall ($17.7 million opening). With good word of mouth Friends with Benefits might finish around $60 million, considering the $35 million budget, that would label it as a success. But, looking at Bad Teacher or Horrible Bosses, both on track to pass the 100 million mark, you can’t shake the feeling that this could have made a lot more.
Transformers: Dark of the Moon dropped 43.5% to $12 million and now the $195 million movie is at $325.8 million in North America after 26 days. On a daily basis this is now under Transformers: Revenge of the Fallen but in line with Transformers. Based on that it should bring in at least $30 million more over the coming weeks, for a total north of $355 million.
Last but not least, Horrible Bosses was 5th with $11.8 million for $82.5 million after 17 days. This is now pulling ahead of Bad Teacher by the day and should stop around $115-120 million.