According to The L.A Times “market research results” have caused Paramount to drop the ‘Captain America’ from Captain America: The First Avenger in South Korea, Russia and the Ukraine. Marvel initially thought that a title change to simply The First Avenger would be required in various countries, but have had a ”pleasant surprise” that it is only required for these three.
Ever since the Captain America movie was announced there has been curiosity as to how it would fare internationally. The overseas box office is becoming more and more important, which is why Marvel decided early on not to make the title character, as described by Joe Johnston, a “jingoistic American flag-waver”. The director said at Comic-Con last year that the movie has “an international cast and an international story. It’s about what makes America great and what make the rest of the world great too.”
Captain America: The First Avenger will be released July 22nd and stars Chris Evans as Steve Rogers, Hugo Weaving as Red Skull, Hayley Atwell as Peggy Carter, Sebastian Stan as Bucky, Samuel L. Jackson as Nicky Fury and Tommy Lee Jones as General Chester Phillips.
What do you think about Paramount and Marvel changing the title in some countries? Is it a smart move?