Box Office: The Croods puts DreamWorks Animation back on track

the-croods-movieAfter the disappointing Rise of the Guardians last year in November, DreamWorks Animation seem to be back in the game with the release and success of The Croods. But that wasn’t the only film exceeding expectations this past weekend.

The Croods opened with $43.6 million or nearly equal to How to Train Your Dragon‘s $43.7 million start three years ago. Now let’s not get ahead of ourselves, The Croods is no How to Train Your Dragon, not by a long shot (and I don’t need to have seen the film to know that much). Dragon had phenomenal box office legs that kept the film going and going until it hit $217.5 million. The Croods should be in great shape at $140 million, anything above $150 million would be a blessing for DreamWorks and Fox. Speaking of Fox, The Croods is the first (of many to come) DreamWorks Animation feature distributed by them, so at least they started on the right foot.


Another great performer was new entry Olympus Has Fallen, opening with $30.3 million. This $70 million average (according to its 50% Rotten Tomatoes rating) R-rated thriller starring Gerard Butler (not exactly a good luck charm), Aaron Eckhart and Morgan Freeman, made off with an exceptional amount of money. I say blame it on good marketing (like The Call a week before). Now I expect the film to drop fast so it might finish somewhere around $70 million in North America.

Oz the Great and Powerful dropped to 3rd, down 47.7% with $21.5 million. So far the 3D adventure grossed $177 million, well on track to match and even surpass my previous $220 million prediction for it.

The Call came in 2nd with $8.9 million for a total of $31.1 million after 10 days. Pretty good for just $13 million spent (on production alone).

Rounding out the top 5 was another new entry, Admission, with a disappointing $6.1 million debut. For director Paul Weitz (American Pie) this was his 2nd worse wide opening of his career. For stars Paul Rudd and Tina Fey, Admission ranks way below what we’ve come to expect from them in the past few years.

No.Movie Weekend Total
1The Croods $43.6m $43.6m
2Olympus Has Fallen $30.3m $30.3m
3Oz: The Great and Powerful $21.5m $177m
4The Call $8.9m $31.1m
5Admission $6.1m $6.1m
6Spring Breakers $4.8m $5.2m
7The Incredible Burt Wonderstone $4.3m $17.4m
8Jack the Giant Slayer $2.9m $59m
9Identity Thief $2.5m $127.7m
10Snitch $1.8m $40.2m