Puss in Boots purred his way to the top of the box office while also scoring the biggest Halloween weekend ever. While not a particularly amazing performance, it almost tripled Justin Timberlake’s In Time and I’m not even going to mention The Rum Diary.
Diablo Gato, The Furry Lover, Chupacabra, Frisky Two Times, The Gingerhead Man or simply Puss in Boots, opened with $34 million. For DreamWorks Animation, that’s on the low end. Even the 2001 original Shrek (that didn’t feature Puss) opened higher at $42.3 million without 3D. But, as is the case with most spin-offs, Puss in Boots was never expected to open like a Shrek. On the bright side, $34 million was enough to beat Saw 2‘s $33.6 million Halloween record. Word of mouth seems to be strong so I’m expecting good holds and a final gross north of $120 million in North America.
In 2nd place was Paranormal Activity 3 with a respectable $18.1 million for an even more respectable $83.4 million in 11 days. Paranormal Activity 3 also had the steepest second weekend drop of the franchise so far but after such a huge opening weekend, it was to be expected. On the other hand, Paranormal Activity 2 was at only $67 million after 11 days so this latest entry should still finish above the $100 million mark.
New entry In Time is 3rd with $12 million and for the very busy Justin Timberlake, it was the worst wide opening weekend in over 4 years. For director Andrew Niccol, famous for making unique movies like the cult classic Gattaca, Simone, Lord of War and now this, it was his biggest opening ever. Because In Time is such a polarizing movie (much like Niccol’s previous efforts), I don’t expect much in the way of box office legs so $30 million is as high as I see this going.
Footloose had another good weekend with $5.5 million for a total of $38.9 million in 18 days. The same can’t be said for Johnny Deep’s The Rum Diary. Coming in at just $5.1 million, this is the worst wide opening for Johnny Deep since The Astronaut’s Wife way back in 1999 when movie tickets were a lot cheaper and M. Night Shyamalan was arguably as popular as Christopher Nolan is today. Adjusted for inflation, this is probably the worst wide opening weekend ever for Mr. Deep. Yes, even Nick of Time in 1995 probably sold more tickets than this.
Finally, in Moneyball and Dolphin Tale news, I was right on the money when saying this would be the weekend that will see the Brad Pitt film take a stand. With $67.7 million versus $67.2 million, Moneyball is back in the lead and it will probably stay there.