After a phenomenal second weekend hold, Puss in Boots managed to keep Tower Heist at bay and claim the top spot over the weekend once again, despite losing Friday. A Very Harold & Kumar 3D Christmas was underwhelming in 3rd place after a slower opening then the previous entry.
After a somewhat disappointing $34 million opening a week ago, Puss in Boots turned the table around by dropping just 3% to $33 million. This is a freakishly Avatar-like hold that you just never ever see outside of holidays and limited releases. Puss in Boots came out in 3952 theaters and gained only 11 more this week, making everything even more impressive. And yes, Puss in Boots had the best non-holiday 2nd weekend hold ever for a saturated release (2500+ theaters). Among DreamWorks Animation flicks, only the original Shrek had a better hold, up 0.3% in the 2nd weekend, but that was on a holiday when Sunday numbers were inflated. Last week I said Puss in Boots should at least finish with $120 million in North America thanks to good word of mouth, now I am certain it won’t stop before $150 million. After 10 days it’s half way there with $75.5 million.
A movie I overestimated is Tower Heist, 2nd place with $24 million. While this Brett Ratner movie wasn’t all that expensive ($75 million), for a Ben Stiller movie it is a bit disappointing. Now for Eddie Murphy this is a blessing since besides voicing Donkey in Shrek, all the hits he had in the past 4 years can be counted on a single finger (Norbit). Regarding Tower Heist, even with this opening there’s no doubt in my mind that the flick won’t be profitable when all will be said and done.
A Very Harold & Kumar 3D Christmas was 3rd with a lackluster $12.9 million. Coming from Harold & Kumar Escape from Guantanamo Bay‘s $14.9 million opening, this is bad news. Adjusted for ticket price inflation that movie would have opened with $18.2 million today. What A Very Harold & Kumar 3D Christmas might have going for it is the holiday theme that could give it better box office legs then past entries. At $19 million, this was a cheap movie but just being profitable might not be what Warner Bros. expect from this franchise.
Found footage blockbuster Paranormal Activity 3 was 4th with $8.3 million after a stepper then expected drop. It stands at $95.1 million after 17 days, higher then any other found footage movie in such a short time. It probably won’t top the $107.9 million made by the original Paranormal Activity in 2009 but it should come close.
Rounding out the top 5 is In Time, the latest intriguing sci-fi thriller from the mind of Andrew Niccol (Gattaca). It made $7.4 million in this second weekend and so far $24 million.