Box Office: Paranormal Activity 4 opens below expectations

In line with its predecessors, Paranormal Activity 4 took the #1 spot this past weekend. Now it was a rather steep drop from Paranormal Activity 3‘s phenomenal opening but still strong enough for Paramount to green-light another sequel for next year.

Yes internet, around this time next year Paranormal Activity 5 will be something you can watch in theaters, but for now we’ll have to settle with what we have, which is Paranormal Activity 4. With a $29 million take, this is the 2nd worst opening for the series (or 3rd best if you’re a “cup half-full” kind of person). With any 4th film in a series, a significant drop is to be expected and Paramount seems to understand that. Also since Paranormal Activity 4 already matched its $5 million production budget almost six times in North America alone, I can kind of see why they’d want another sequel in the works. Now as far as total box office gross at the end of its run, this one will have to settle for about $65 million.

In 2nd place Argo had an amazing hold, down just 15.5% for $16.4 million. After 10 days the thriller has $43 million which just about matches the $44 million production budget they had. Now back in 2010 Ben Affleck’s The Town was down 34.5% in its 2nd weekend and went on to gross $92.1 million in total. Argo could very well pass that mark since it’s showing even better box office legs. So after Gone Baby Gone, The Town and now Argo, seems director Ben Affleck can do no wrong.

Another film that’s showing good legs is Taken 2, down 39.4% with $13.2 million in 3rd place. So far the Liam Neeson action flick tallied $105.8 million, which is already more than I was expecting out of it. Taken 2 should be good for at least another $20-25 million, so expect $126-130 million by the end of its run. Is that enough for Taken 3? Personally, if they can get Liam Neeson back, I think they will definitely do another one.

Hotel Transylvania came in 4th with $13 million for a total of $118.5 million so far. After Jack & Jill and That’s My Boy, this animation comes as a blessing for Adam Sandler’s once glorious (now definitely rusted) box office chops, even though we only hear his voice in Hotel Transylvania (for many that’s probably a plus these days).

Rounding out the top 5 we have Alex Cross with a disappointing $11.3 million opening weekend. For actor Tyler Perry this is by far his worst debut. So maybe leaving his comfort zone (family comedies) was not such a good idea after all. Now regarding the film Alex Cross, let’s face it, Tylerr Perry is no Morgan Freeman, who played detective Alex Cross in Kiss the Girls (1997) and Along Came a Spider (2001), both with better openings then this new film.