I was way off last weekend when predicting this would open with $30 million and i’m not ashamed to recognize when I’m wrong. Not only did Paranormal Activity 3 open higher than the last entry in the series but it took the number one pure horror opening record and the best fall opening to date. Meanwhile, everything else bombed.
It’s very hard to find words to express just how incredible a $52.5 million opening for Paranormal Activity 3 is. The first movie in the series, as many know, became a sleeper hit in the fall of 2009. In 2010 Paranormal Activity 2 turned from sleeper to event movie with a $40.6 million opening. Now, Paranormal Activity 3 did what few expected and bested the previous film’s opening. As mentioned in the introduction, Paranormal Activity 3 is now the highest opening horror flick, beating brother Paranormal Activity 2 that held said spot for just one year. The fall opening record (at least what Hollywood considers as fall) was previously under Jackass 3D with $50.3 million a year ago. Paranormal Activity 3 should have no problem finishing ahead of Paranormal Activity 2‘s $84.7 million total and even attempt to out-gross the original’s $107.9 million.
In 2nd place former leader Real Steel makes $10.8 million for a respectable $67.3 million after 18 days. Footloose was 3rd with $10.3 million and $30.9 million in 11 days. Made with $24 million, this 80’s remake is on the right track to becoming profitable.
The Three Musketeers in 4th place was for lack of better words, a disaster thanks to an $8.6 million opening weekend. This is enough to make even Conan the Barbarian jealous (one of the bigger bombs this year). With this puny opening, even a total of $20 million from North America seems like a stretch now. Director Paul W.S. Anderson probably isn’t very happy with this result but around the world musketeers is still doing decent business so it ain’t all bad.
The Ides of March rounds up the top 5 with $4.8 million and a total of $29.4 million after 18 days. In Dolphin Tale/Moneyball news, the flicks are still at it with $4.2 versus $3.9 million in 6th and 7th place with $64.6 and $63.9 million after 32 days. I can’t remember the last time two movies opening at the same time ran so close to each other. Next weekend (thanks to Puss in Boots) should be when Moneyball leaves Dolphin Tale behind.
Johnny English Reborn in 8th place with $3.8 million was a far cry from the $9.1 million opening of Johnny English in 2003. With numbers like that, this film is looking at $9-10 million max.
The last wide release of the weekend, The Mighty Macs, wasn’t able to even reach $1 million and had to settle for 15th place. This will be out of theaters in 2 weeks with no more then $2 million made in total.