Oz the Great and Powerful maintained its lead at the top of the box office while newcomers The Call and The Incredible Burt Wonderstone had very different openings, one exceeding expectations while the other bombed.
After a generally solid opening Oz continued to perform very well during weekdays, so well that I’m actually surprised this past weekend didn’t go even better for the film. Now don’t get me wrong, the weekend still went very well, a 47.9% drop is healthy and almost on par with Alice in Wonderland‘s 46%. The 3D fantasy ended up with $41.2 million or about as much as the rest of the top 6 combined. Overall Oz the Great and Powerful grossed $146.9 million after 11 days in theaters. At the same point in its run, Alice had $215.3 million. Anyway, Oz seems to be going down a bit faster than the Tim Burton film so I’m changing my prediction for the film’s total to $220 million, more or less (probably less). This is a hit alright, but maybe not the one Disney initially thought they had.
Halle Berry stars in the R-rated thriller The Call coming in at #2 with $17.1 million. Definitely a breath of air for her career (box office wise) since she hasn’t opened a film this high since X-Men: The Last Stand (and that was a franchise, so it didn’t rely on her). Good job to everyone at TriStar for doing a great job marketing this film which cost only $13 million to make.
Unfortunately (for me at least) The Incredible Burt Wonderstone is the bomb here, opening in 3rd with $10.1 million. Not even the combined power of stars Steve Carell and Jim Carrey could save this film. On the bright side it only cost Warner $30 million to make The Incredible Burt Wonderstone.
Jack the Giant Slayer is in 4th with $6.3 million after dropping just 35.8%. For the past few days it has been ahead of John Carter (daily numbers) but I think this train already left the station, it’s too little too late. The best it could potentially do right now is $65-70 million in North America and that’s a joke compared to its monster $195 million budget.
Rounding out the top 5 is Identity Thief at $4.4 million. While it doesn’t look like it, a month and a half passed since this film opened and up until Saturday, it was the highest grossing film of 2013 (Oz flew away with the title that day). Either way, at $123.9 million Identity Thief is a bonafide hit.
Question of the day, why do you think The Incredible Burt Wonderstone bombed?