In the worst weekend of the year, New Year’s Eve severely underperformed driving the box office to historic lows. Other than that everything else was more or less in line with expectations.
Valentine’s Day, the movie that New Year’s Eve follows, opened with $56.3 million back in February 2010. With that in mind and for various other reasons, most thought this new film would at least gross half, what we got instead was a borderline disastrous $13 million opening. Only because there’s nothing else out there strong enough to push better numbers, New Year’s Eve was numbers one. At this point Warner Bros. should consider themselves lucky if this train-wreck will at the very least match the $56 million production budget (that they declared and I have serious problems believing). Fortunately with Sherlock Holmes: A Game of Shadows and Alvin and the Chipmunks: Chipwrecked opening next weekend, everything should go back to normal at the box office.
Surprisingly The Sitter did not bomb and neither was it a breakout hit, just extremely average with a $9.8 million gross, enough for 2nd place. Compared to past Johan Hill films, it ranks on the low end.
In 3rd place The Twilight Saga: Breaking Dawn – Part 1 lost a bit more than I thought it would. After falling 52.7%, this is now the worst 4th weekend drop in the series, taking in $7.8 million for a $259.4 million total. With $7.9 million behind New Moon at the same point in time, Breaking Dawn – Part 1 will need to start gaining ground quickly in order to reach at the very least $290 million.
The Muppets was 4th finally showing some box office legs with $6.9 million and a total of $65.7 million. Surprisingly Arthur Christmas took 5th place over Hugo (in 6th) and now the fight between this two is really close. Arthur Christmas made $6.5 million while Hugo grossed $6 million, both with a total of $33.4 million. Sorry Mr. Scorsese but my money is now on Arthur Christmas finishing ahead.
So what did we learn this week? Not even a huge cast of A-listers can save a train-wreck, Jonah Hill can pull average numbers all by himself, vampires and werewolves have never been more popular (but at what cost), hand puppets can have legs and Santa’s CGI son is not as popular but at least he tries his best.