It was no surprise that Jack the Giant Slayer (formerly Killer) easily took the weekend. Now take this success with a grain of salt because frankly, there wasn’t much of anything out there in theaters and for its cost, $195 million, a $27.2 million opening ain’t exactly something to write home about.
Actually scratch that, it’s a terrible opening for that insane budget. I’m seriously wondering what the hell were Warner Bros thinking when they delayed Jack the Giant Slayer last year. Now they are probably gonna lose even more money on it. Don’t get me wrong, Jack the Giant Slayer might very well be a good movie, but the fact of the matter remains, there was never any buzz around it. This was never going to be a huge hit so why reach so deep into their pockets? That’s one question I can’t answer without speculating unfortunately. So what can $27.2 million mean for Jack the Giant Slayer? Well if people come back and watch it multiple times, we could be in for up to $90 million, but realistically $75 million is about as high as I can see it going, at least in North America. It will be interesting to see if international audiences can save this one too (probably not).
Former leader Identity Thief came in 2nd with $9.7 million. So far the R-rated comedy grossed a total of $107.4 million, making it the first film to pass the $100 million mark in 2013. Actually, nothing else released so far came even close to that number.
In 3rd we have another R-rated comedy, 21 and Over, opening with an underwhelming $8.7 million. In its 2nd weekend Snitch was 4th with $7.7 million, down a very good (for the genre) 41% for a grand total of $24.4 million. That’s more than Bullet to the Head ($9.4 million) and The Last Stand ($12 million) combined.
How do you name a sequel to a film called The Last Exorcism. You can’t really put a two at the end, that would be just stupid, I mean wasn’t the first the LAST exorcism? So instead they took the easy way out and simply called it The Last Exorcism Part 2, implying the first movie was just the beginning. Right, sure it was. Anyhow, this stinker opened with just $7.7 million or not even half what the original did. The only thing going for this supernatural horror is its $5 million budget which means CBS won’t lose money on it.
Question of the day, what would you have named a sequel to The Last Exorcism?