Almost any other weekend $50 million would definitely buy you a ticket for the top spot at the box office, but not this one, sorry Gatsby. Iron Man 3 was so ginormous a week ago that even after a 58.4% drop, Tony Stark still claimed the front row seat. What can I say, the man likes to show off.
So, Iron Man 3 took home another $72.5 million, only the 4th second weekend of all time, for a 10-day total of $284.9 million (also 4th biggest). When it comes to speed, that’s essentially a whole lot faster than any other Marvel film, except The Avengers (which had $373 million after 10 days). Now keep in mind, I said Marvel, not superhero in general. That distinction was made because both The Dark Knight (2008) and The Dark Knight Rises generated more in 10 days ($313.7 million and $287.1 million respectively). You might also be interested to know that Iron Man 3 is up to about $950 million worldwide and probably, by the time you read this, might have hit $1 billion. Either way, that’s a lot of money for the house of mouse, so I expect them to make the right choice when it comes to Robert Downey Jr.’s involvement in the future of this films (hint, pay him the money you cheap bastards).
Certainly stronger than anticipated was The Great Gatsby, coming in at $50 million during its opening weekend. The somewhat expensive adaptation ($105 million) is by far the biggest success of director Buz Luhrmann’s career, with Moulin Rouge as his previous best at just $57.3 million overall (a number The Great Gatsby won’t have any trouble passing in no more than a few days). But I believe the success of this film has more to do with the way Warner Bros. marketed the film and, in no small part, Leonardo DiCaprio. A proper box office star, DiCaprio has had 7 movies gross over $100 million in North America. Surprisingly, The Great Gatsby is his 2nd biggest opening, behind only 2010’s Inception ($62.7 million). Now depending on how well it goes from here on out, I could see this finishing as high as $150 million, but I’m leaning more towards a more modest $130 million (word of mouth is not that great).
About $45 million below, in 3rd, we find Pain and Gain, struggling to find an audience it never had (or maybe I’m just too mean). Ok, maybe $5 million is not that bad for a 3rd weekend. Also, $41.6 million after what, 17 days? Yeah, that’s good too, for a $26 million production that is. Actually you know what; this is Michael “BOOOM” Bay for crying out loud, not ok.
Speaking of stinkers, Tyler Perry’s latest, Tyler Perry Presents Peeples, hit the floor real hard at just $4.6 million, a far cry even from his previous worst opener, Tyler Perry’s Daddy’s Little Girls ($11.2 million). The guy built and industry around his name with 10 films each debuting above $20 million, this Peeples is his very first box office misstep, so yeah, he should be worried at least a bit.
Rounding out the top 5 was sports-drama 42 with $4.5 million and a total of $84.6 million.