Box Office: Identity Thief returns to #1


identity thief jason bateman melissa mccarthy Image There’s definitely something to be said about differing tastes in movies when during the Academy Awards weekend we’ve got the top 6 films at the box office sporting not so fresh (at all actually) ratings on Rotten Tomatoes. But I’m getting side-tracked here, the main topic should involve Identity Thief and how it came back to the top after dropping to 2nd the week before. Neither new entries Snitch nor A Good Day to Die Hard were strong enough to keep Identity Thief from the #1 spot.

After barely losing Presidents weekend to a disappointing A Good Day to Die Hard, Identity Thief managed the rare feat of returning to the top. The R-rated comedy needed only $14 million to secure the lead during this slow and unimpressive weekend. After 18 days in theaters Identity Thief has a total of $94.5 million, currently by far the highest grossing film of 2013 (and should stay that way for at least a few more weeks).

The Rock’s Snitch came in 2nd after opening with $13.1 million. That’s more than his 2010 release Faster ($8.5 million) but less than The Rundown ($18.5 million in 2003). Considering both Stallone and Schwarzenegger had movies bomb this year, the numbers for Snitch don’t look that bad. So maybe this wasn’t the greatest start but mark my words, between G.I. Joe: Retaliation, Pain and Gain and obviously Fast & Furious 6, 2013 will be a phenomenal year for Dwayne “The Rock” Johnson at the box office.

As unremarkable as it might be in its execution, animation Escape From Planet Earth took the #3 spot with $10.6 million. With $35.1 million after 11 days, this low-budget animated flick did exactly what it was meant to do, which is make money.

A Good Day to Die Hard Filmonic Image

Romance Safe Haven was 4th with $10.4 million for a total of $47.9 million after 12 days. A Good Day to Die Hard rounds out the top 5 at $10.1 million, down 59.1% (biggest drop in the top 10) from the week before. Also after 12 days in theaters, the 5th installment in the Die Hard series grossed a not so cool $52.7 million. That’s bad and the film is falling like a rock so it’s only gonna get worse, at least in North America. By the time it leaves the big screen, it won’t even match the total of the original Die Hard ($83 million) from way back in 1988 (unadjusted for inflation).

On the subject of good films that might not be as high as they should at the box office, you might be interested to know that very recent Best Picture winner Argo was 12th this past weekend. Understandable placing considering the film has been out for about 5 months. Now in that time the Ben Affleck directed movie generated $129.8 million, becoming a hit way before it got any Oscar attention. As for what is to come, expect a bump this coming weekend which might help push Argo to finish as high as $140 million when all will be said and done.

Question of the day, whatever happened with A Good Day to Die Hard, is it really as bad as they say it is?