R-rated comedy Identity Thief had the biggest opening of 2013 so far, $34.5 million, easily one of the top 10 highest debuts of all-time for its kind. In 2nd place Warm Bodies had a warm drop while the other new entry of the week, Side Effects, made only $9.3 million.
Director Seth Gordon’s 4th theatrical release, Identity Thief, was also his most popular out-of-the-gate with and impressive $34.5 million. Previously he had Four Christmases open to $31 million in 2008 while in 2011 Horrible Bosses generated $28.3 million during its first weekend. Now both does films ended up with well over $100 million so it’s pretty much a sure thing that Identity Thief will become the first release of 2013 to cross the $100 million mark. Around the same time a year ago we had 3 movies open at the same time, all ending up above that mark. So analysing things from that point of view, 2013 has been rather timid thus far. But this coming weekend things are about to change with at least one more film guaranteed to hit it big (hint, yippee-ki-yay).
Zombie flicks have always had a tendency to start with good to great numbers and then fall faster than you can say brains, but that’s not the case with Warm Bodies. Part romantic comedy, part zombie film, this brilliant piece sets itself apart from the pack by going outside the box. Deconstructing its genre with laughs just about every minute courtesy of the imaginative way the story is presented (from the point of view of the zombie), Warm Bodies really works both as a date movie (fingers crossed for a bump from Valentine’s Day) and an entertaining zombie comedy (in the vein of classics like Shaun of the Dead and Zombieland). In case you haven’t noticed yet, I really dug this film and can’t recommend it enough.
Anyway, we are here for numbers and numbers I shall provide. Warm Bodies was down 44.2% from last week to $11.3 million. That brings the film to a total of $36.4 million after 10 days in theaters. Currently I can see the film heading for $55-60 million overall.
Side Effects, our #3, comes from director Steven Soderbergh. With a $9.3 million opening, it’s now clear that he just loves to go up and down cause that’s exactly how his films performed. In 2009 he had The Informant start with $10.4 million and finish with $33.3 million. Then in 2011 Contagion was a hit with $22.4 million and $75.6 million by the end. But hey, what goes up must come down so Haywire exploded with $8.4 million in January 2012, calling it a day at $18.9 million. So that same, just 5 months later Magic Mike comes in and man, with a $39.1 million debut (2nd biggest of his career) and $113.7 million in total, unlike anything he made since Ocean’s Thirteen (2007) at the box office. Now Side Effects is naturally that in-the-middle movie. Expect his next project to be a hit again, whatever said project will be.
Oscar darling Silver Lining Playbook was 4th with $6.4 million and $89.5 million so far. With Valentine’s just around the corner, I recon we’ll see this one jump the $100 million mark very soon, 10 days tops.
Rounding out the top 5 was Hansel and Gretel: Witch Hunters, down a very impressive 38.9% to $5.7 million and $43.8 million after 17 days. Now I might have to up my $50-55 million prediction for this one.