The first blockbuster of the year, how Paramount liked to refer to their new film, or simply G.I. Joe: Retaliation, opened at the top of the box office over Easter. The Croods continued to play very strong, actually a lot better than I was anticipating at this point, Tyler Perry did his thing again, and The Host pretty much bombed.
Since work on the third film is already confirmed, it’s safe to guess Paramount are more than okay with the $40.5 million debut of G.I. Joe: Retaliation. But wait you may say, G.I. Joe: The Rise of Cobra took home $54.7 million over its first weekend less than 4 years ago. True, it did, but what if I told you that Retaliation actually made $51 million, doesn’t that sound better? See, as mentioned previously, G.I. Joe: Retaliation opened on Thursday, so that kind of changed things a bit. Anyhow, while this is all good and Retaliation should end up anywhere from $120 to $150 million in North America, the real eye-opener here is the international success. Suffice to say, this action sequel blew expectations sky high around the world, but more on that later.
Previous leader The Croods moved to 2nd place with $26.7 million, down just 38.8% (best in the top 10). So far in 10 days the animation has made $88.8 million. Comparatively, at the same point How to Train Your Dragon had $92.1 million, moving on the gross $217.5 million. The Croods should be a shoe-in for $160-180 million at this point.
In 3rd place Tyler Perry did it again and by doing it again I mean he opened his 9th $20+ million flick. Tyler Perry’s Temptation: Confessions of a Marriage Counselor moved $21.6 million for the 7th highest weekend ever for the director/writer/producer/actor and #1 non-Madea one. This guy is a bonafide goldmine for Lionsgate.
Moving on to 4th, Olympus has Fallen dropped 53.4% to $14.1 million and $54.8 million after 10 days. Meanwhile rounding out the top 5 was Oz the Great and Powerful at $11.7 million and $198.3 million overall. Yes, this will be (is already actually) the first film to cross the $200 million mark in 2013.
Based on the novel by Stephenie Meyer (that one, of Twilight fame), The Host is the last new wide release of the weekend and opening at just $10.6 million in 6th, we can start calling it a bomb. Now I don’t want to start calling her (Stephenie Meyer) a one trick pony since the book was a hit (from what I understand) but I sure am implying it (for movies at least).