Dr. Seuss’ The Lorax is unleashed into North American theaters this weekend and it should end up dominating the box office without any problems. Opening today is also Project X, the 3rd found footage flick we’ve had so far this year, aiming for a distant 2nd place.
The Lorax is the latest animated flick from now famous Illumination Entertainment (Despicable Me, Hop, both hits). Coming in 3728 theaters (widest we’ve had this year), Dr. Seuss’ The Lorax should provide the highest opening weekend we’ve had 2012 so far. The last Dr. Seuss animated flick in theaters was Horton Hears a Who! around 4 years ago also in March and that film opened with $45 million and went on to gross $154.5 million. Today The Lorax has 3D to boost its box office and I’m going with a $55 million take for the weekend.
The other new release of the week, Project X, is an R-rated comedy from Warner Bros. shot in the found footage style, one that has proved highly successful so far in 2012 with the likes of The Devil Inside opening with $33.7 million in January ($53.2 million total so far) and Chronicles in February sporting a smaller opening ($22 million) but a higher total ($58.6 million). Project X looks to me like an $18 million opener, more than enough for 2nd place and actually that would put the film in 7th as far as found footage debuts go.
Act of Valor has shown decent box office legs over the weekdays so it should finish the weekend around $13 million for over $44 million after 10 day. Since it only cost about $12 million to make (between those Super Bawl Ads, Relativity Media must have spent at least twice that just for marketing) it should end up in the green.
Journey 2: The Mysterious Island will take a hit from The Lorax (stealing families away) so it should drop more than the norm. Probably $7 million for $86 million by Sunday night.
5th place is a bit tricky with Tyler Perry’s Good Deeds looking like the obvious contender ($6 million) but I can’t ignore The Artist expanding to 1756 theaters. The 5 Oscars won last Sunday are bound to have at least somewhat of an effect on its box office numbers (particularly the Best Picture one) and while $5 million seems more likely, $6 million is not out of the question. Either way it should be at least 6th.
Next week John Carter is either gonna hit or miss, Silent House probably takes place mostly in a house that is silent, and A Thousand Words is a long dormant Eddie Murphy comedy finally released into theaters by Paramount.