Almost 3 months in and 2012 has been very good for movie studios, at least as far as box office numbers go. Today The Hunger Games opens to extremely high expectations, ones that it’s very likely to meet. If you want to know just how far I think The Hunger Games can go, continue right after the break.
So it’s finally here, The Hunger Games, in 4137 theaters, by far the widest opening we’ve had in 2012 so far. Now often enough this film, based on a series of young adult oriented novels, has been compared to Stephanie Meyer’s Twilight. By now we all know how big that franchise has become at the box office, both in North America and around the world, so The Hunger Games has a steep hill to climb in order to become that next Twilight. As far as reviews go, with 87% on Rotten Tomatoes, The Hunger Games has Twilight already beaten (49% for the vampire saga). Another thing this new film has that the sparkly vampire saga doesn’t, is both female and male interest. Twilight opened with $69.6 million in 2008, The Hunger Games is projected to go a lot higher, some even consider $150 million a realistic number. Personally, I’ll go lower with $125 million for the weekend. That would make The Hunger Games not only the highest opener of March, but also the biggest ever for a non-sequel. Made for just $78 million and already attracting a lot more attention than The Twilight Saga, The Hunger Games could very well become the new Harry Potter instead of just Twilight, and I will stand by this statement.
Former leader 21 Jump Street should come in 2nd with a $24 million or so for a $74 million 10 day total. A sequel is already being pursued and I can’t wait for it to come out. Hopefully Phil Lord and Chris Millers will return as directors.
In 3rd place The Lorax should get $13 million, bringing the animated flick to a total of $177 million. It’s now way behind Despicable Me as far as Illumination Entertainment films go, but it should still reach $200 million before all is said and done.
John Carter is headed for another disappointing weekend, this time in 4th with most likely just $7 million. That should bring the $250 million sci-fi epic to a $64 million total after 17 days.
Rounding out the top 5 should either be Project X or Act of Valor, each with $2 million or so.
Next week we finally get more than just one new wide release, namely two. There’s Mirror Mirror, an unappealing adaptation of Snow White, and Wrath of the Titans, sequel of the 2010 remake, Clash of the Titans.