There are three new films opening wide this week, The Dictator, What to Expect When Your Expecting and Battleship. Unfortunately for all of them, The Avengers is still going strong and is likely to remain at the #1 spot.
While The Dictator isn’t doing half-bad at 62% on Rotten Tomatoes, right now the general consensus seems to be to skip everything out this weekend and just watch The Avengers again if you just have to see something in theaters. That’s just one of the reasons why I think the superhero team-up will take 1st place for the 3rd time. Around $55 million should be a good take for The Avengers and bring the film to almost $460 million in 17 days.
These days alien invasions seem to be all the rage (yes mighty Avengers, I’m looking at you too) and people flock to them no matter what. I don’t know why, maybe it’s just something always entertaining about kicking some intergalactic ass (or getting your own kicked by said intergalactic ass). While the name would not suggest this in any way, Battleship, very loosely based on the famous Hasbro board game, is a film about an alien invasion. I have seen the flick and out of its 130 minutes running time, there were definitely at least 30-40 minutes of entertaining stuff in there, so for me it’s a passable fun-dumb-summer-blockbuster (as good a rating as you’ll probably get for Battleship). At the box office it should do ok business, $40 million this weekend sounds about right and more than enough for 2nd place. It won’t end up as a big money loser like John Carter was for Taylor Kitsch but one thing is certain, this just isn’t his year.
The other two wide releases, The Dictator and What to Expect When You’re Expecting, fight each other for 3rd place, aiming for $20 million each. Now Sasha Baron Cohen’s The Dictator has been out since Wednesday, grossing $4.1 million that day. That’s a lot less than what you’d expect from his films but it can bounce back this weekend, although right now What to Expect When You’re Expecting definitely has the upper hand. Starring Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Brooklyn Decker (she is also in Battleship), Anna Kendrick, Dennis Quaid or Chris Rock, this PG-13 romantic comedy might not be anything to write home about but it sure has a lot of star power. So in the end What to Expect When You’re Expecting will probably make more money than The Dictator, at least this weekend.
Rounding out the top 5 will be Dark Shadows with $14 million or so for a very disappointing 10-day total of $52 million.
Next weekend Will Smith goes back in time to save Tommy Lee Jones and a series that’s been on hiatus for a decade now, Men in Black 3. There’s also another film from the crazy mind of Oren Peli (Paranormal Activity) that’s not a found footage flick, Chernobyl Diaries is the name, this is the trailer.