Nothing put much of a fight really, The Lone Ranger ended up being a bust while older releases like The Heat were never in the running to being with. So that left Despicable Me 2 fighting against itself. Guess who won?
Yes, Despicable Me 2 did with $83.5 million over the normal weekend and a grand total of $143 million since its release on the 3rd of July (in 5 days). To give you an idea what that means, The Amazing Spider-Man grabbed $137 million over 6 days around the same time last year. Now in case you haven’t noticed yet Despicable Me 2 is huge, easily looking at over $300 million in North America. Actually make that over $320 million, no, $350 million. Why so confident? Well for starters people seem to love it and while there are a few kids films coming in the next few weeks (Turbo and The Smurfs 2 being the biggest) I don’t think they will have much of an effect on Gru. That being said, Illumination and Universal have a good thing here, so I hope they don’t run it into the ground like DreamWorks did with a certain ogre some years ago.
A few words come to mind when I’m trying to describe The Lone Ranger‘s box office run thus far. I’ll give you a hint; there are no synonyms of success among them. Train wreck, bomb, flop, disaster, maybe I’m a bit over-dramatic but how can you not be when a $215 million (allegedly, some say over $250 million) blockbuster ends up grossing $48.7 million over one of the strongest weeks of the year for movies. I bet when this got green lit, Disney were hoping to strike gold again, Pirates of the Caribbean style. Instead The Lone Ranger will end up in the Prince of Persia and John Carter bin. That’s the “tried to emulate Pirates of the Caribbean but failed miserably” bin. What’s worse, while Prince of Persia and John Carter were decent flicks, the word around town is The Lone Ranger is really bad, the kind of bad not even Johnny Depp can save. At the end of the day, The Lone Ranger might not even make it to $100 million during its run in North America. Also, for those still having the audacity to say westerns aren’t popular anymore, I have two films they might want to check, one’s True Grit and the other is Django Unchained.
The Heat was off just 36.7% to claim #3 with $24.7 million. So far the action comedy made $86.2 million in 10 days, putting it ahead of Melissa McCarthy’s Bridesmaids ($59.3 million) and Sanda Bullock’s The Proposal ($69.1 million) at the same point in their runs.
Monster’s University was hit pretty hard by Despicable Me 2, down 56.8%, more than usual for an animation, let alone Pixar. $19.7 million was its weekend total, bringing the sequel to $216.2 million. It will pass Monsters, Inc. ($255.8 million) but I think the $300 million train left the station and only Gru managed to get it.
Rounding out the top 5 is the ever surprising World War Z with $18.4 million. What should have been one of the biggest disasters of the summer turned into a success story. Three weeks in and the zombie flick is at $158.9 million, well on its way to become Brad Pitt’s highest career grosser. Mr. and Mrs. Smith ($186.3 million), get ready to step aside.