This past weekend seemed like it would offer a tight race between The Twilight Saga: Breaking Dawn – Part 1 and The Muppets with many predicting the latter winning. In the end Breaking Dawn – Part 1 finished in first place once again, doing so with a solid $5.5 million lead over The Muppets.
For the first time ever a Twilight movie lead the North American box office for three consecutive weekends and as far as accurate data can tell me, no other film featuring vampires managed to achieve anything like that before. The Twilight Saga: Breaking Dawn – Part 1 made $16.5 million over the weekend for a new total of $246.9 million in 17 days. At the same point in time, New Moon had $255.3 million so considering last week $10 million separated the two, the gap is getting smaller with Breaking Dawn – Part 1 showing all-around better box office legs that could help it finish higher than initially anticipated. A total of $290-295 million is the new target here (New Moon made $296.6 million, Eclipse $300.5 million and the original Twilight $192.7 million).
In second place The Muppets took a bit of a nosedive with $11 million, down 62.1% for a 12 day total of $56.3 million. If it doesn’t get back up soon, The Muppets won’t reach the $100 million mark that was looking like a sure thing just seven days ago.
Hugo on the other hand was in line with expectations, down only 33.5% (lowest drop in the top 10) with $7.5 million and $25.1 million in 12 days. Hugo has to keep this up and not drop the next two weekends in order to make a strong push on Christmas and thus have a chance at over $100 million in North America.
Arthur Christmas was 4th with $7.4 million and $25.3 million in 12 days. What I said about Hugo applies here as well. Rounding up the top 5 was Happy Feet Two and the $5.9 million it grossed. In 17 days this animated flick made just $51.7 million while the original Happy Feet had $121.5 million at the same point in its run.
In a slightly limited release (574 theaters) the George Clooney flick The Descendents grossed another $4.7 million for 7th place and $17.6 million in 19 days, showing signs that it may have very well reached a ceiling of some kind at the box office.
Also in limited release My Week with Marilyn made $1.1 million in 244 theaters for 12th place and $3.8 million after 12 days. Again, starting to slow down before reaching a wider release, not a good sign for the box office prospects for this film.
Finally the very limited release (10 theaters) of Shame generated $349,519 for 17th place. We’ll have to wait and see how expanding the theater count will change the numbers for Shame before I can give a good indication of where this might end up. What I can tell you is that Showgirls (1995), the highest grossing NC-17 film, made $20.3 million. But, if I were a betting man I’d say Shame is more likely to finish around Lust, Caution (2007, $4.6 million), another NC-17 movie, rather than Showgirls.