People are still going bananas for Rise of the Planet of the Apes in North America even after an onslaught of new releases, more or less successful. The Help almost nabbed first place while Final Destination 5 disappointed. 30 Minutes or Less was a far cry from Zombieland‘s success for director Ruben Fleisher while Glee The 3D Concert Movie could not make it to the top 10 even with the 2000 theaters it had and the higher priced 3D tickets.
Rise of the Planet of the Apes grossed $27.8 million, down 49.8% from last week and totaling $105.2 million after 10 days. Last time I compared Rise to titles such as X-Men: First Class (another prequel-reboot from Fox) and G.I. Joe: The Rise of Cobra (Sci-Fi action flick that had a similar August release date 2 years ago), well now I can tell you that Apes is way ahead of both (First Class scored $98M in 10 days while Cobra made $98.5M) and on track for $170-180 million in North America.
The Help, based on the best selling novel with the same name, made $26 million over the weekend for a 5-day opening of $35.9 million. The Help is a Disney PG-13, 137 minute drama about African American maids working in white households during the early 60’s in Jackson, Mississippi. On a $25 million budget, this is hardly the movie you’d expect to open with such numbers. That being said, The Help is now definitely one of the surprise hits of the year.
3rd place belongs to another new release, Final Destination 5, the 2nd 3D outing in the now 11 year old series. With $18 million this past weekend, a major drop from the $27.4 made by the 4th installment just 2 years ago, Final Destination 5 is not looking to hot. Final Destination 2 finished with $46.9 million in 2003, this new one might not even make that much so things ain’t looking pretty for the future of this series.
The Smurfs was 4th with $13.7 million and is now at $101.7 million after 17 days. This is on track to finish above $140 million and a 2nd Smurfs movie will certainly follow soon.
30 Minutes or Less is 5th thanks to a $13.3 million opening. Unfortunately this second Ruben Fleisher – Jesse Eisenberg collaboration wasn’t as successful as their past one, Zombieland, a flick that opened with $24.7 million in 2009.
Other then those, Cowboys & Aliens drops to 6th place with $7.8 million and $81.6 million so far, Harry Potter and the Deathly Hallows Part 2 is 7th with $7.2 million for $357.3 million while Captain America: The First Avenger is 8th, also with $7.2 million and $156.9 million in total.
Glee The 3D Concert Movie, the 4th opener of the weekend, made only $5.9 million for 11th place.