One of the major complaints about 3D is the dimness created when you put on your 3D glasses. Transformers: Dark of the Moon director Michael Bay has taken this issue into account, and both he and Paramount have decided to send out 2000 special brighter digital prints for when the movie hits screens later this month.
For “Transformers: Dark of the Moon,” Paramount and Michael Bay have gone beyond simply asking exhibs to turn their lamps up to proper brightness. Par is taking the unprecedented step of releasing a special digital print aimed at delivering almost twice the brightness of standard 3D projection — even more brightness than the dual-projector Imax Digital theaters.
By releasing the enhanced digital prints, which have been mastered and color graded for the extra brightness, Par is pushing the 3D envelope even farther than James Cameron and Fox did on “Avatar.”
“We want the best presentation possible,” said helmer Michael Bay in an email to Variety. “We have created a special version with extra sharpening, color and contrast. It is a superior look in the format. The brighter the image, the brain processes in a different way (sic) and the result sharpens and makes it more vibrant.
“We did many studies on the formats for presentation and I found this to be the best result,” said Bay.
So now even more decisions have to be made. Will you see Dark of the Moon in 2D or 3D? If you’re going for 3D, do you hope to get a brighter print? Will you be taking sunglasses as well as 3D glasses?
Transformers: Dark of the Moon hits June 29th, and you can watch the 3D trailer below: