Adam Sandler and his Just Go With It finished neck a neck with Justin Bieber: Never Say Never with little over a million making the difference between 1st and 2nd place. In other news Gnomeo and Juliet performed better then expected and, well, more after the break.
So Just Go With It grossed $30.5 million ranking higher then the average Adam Sandler opening ($24.6 million) but softer then Grown Ups ($40.5 million) last year. Thanks to a higher theater count and a big bump in ticket sales on Saturday Just Go With It managed to slip past Justin Bieber: Never Say Never, the teen sensation’s debut on the big screen finishing with $29.5 million. Bieber had the edge on Friday but was surpassed by both Just Go With It and Gnomeo and Juliet on Saturday and Sunday. Basically when all is said and done the latest Sandler should finish above $100 million (in line with most of his previous work) while Justin Bieber: Never Say Never won’t make it past $80 million simply because it looks very front loaded (opens big, drops fast).
Gnomeo and Juliet was a strong 3rd place with $25.3 million and was less then $200,000 away from winning Sunday against Just Go With It. When a movie manages to finish a weekend with 4 times as much as it made on Friday ($6.1 million in this case) you know you got something with good pull right there (even by animated film standards). I can see people coming back to this in the coming weeks before the next big animated feature (Rango on March 4th) and it will probably make over $100 million in North America.
The Eagle in 4th place was as unimpressive as it can get with $8.6 million. Like I said a few days ago, the fact this cost only about $20 million means it probably won’t lose money but Channing Tatum still isn’t the star Hollywood would like him to be.
Finally the number 1 movie of the previous weekend is now all the way down to number 5. The funny thing is The Roommate actually held well, dropping less then 50% with $8.1 million for $25.7 million in 10 days (cost $16 million). Again, this just proves how bad the past weekends have been and Box Office Mojo actually had an article a few days ago about just how terrible attendance has been in January.